Parque Shopping Belém celebrates Christmas with a unique experience:


Amazonian Christmas — A Celebration of Nature.


Inspired by the biodiversity of the Amazon and its cultural symbols, the project transforms the shopping mall into a space of enchantment, art, and environmental awareness.


A Christmas that celebrates our nature, our culture, and our people.



Parque Shopping Belém celebrates Christmas with a unique experience:


Amazonian Christmas — A Celebration of Nature.


Inspired by the biodiversity of the Amazon and its cultural symbols, the project transforms the shopping mall into a space of enchantment, art, and environmental awareness.


A Christmas that celebrates our nature, our culture, and our people.



Parque Shopping Belém celebrates Christmas with a unique experience:


Amazonian Christmas — A Celebration of Nature.


Inspired by the biodiversity of the Amazon and its cultural symbols, the project transforms the shopping mall into a space of enchantment, art, and environmental awareness.


A Christmas that celebrates our nature, our culture, and our people.



Culture, science and magic of Christmas

Culture, science and magic of Christmas

Culture, science and magic of Christmas

At Parque Shopping Belém

At Parque Shopping Belém

At Parque Shopping Belém

More than 100 life-sized Amazonian birds have been brought to life on recycled paper, a direct invitation to preserve the forest and its living memory.

More than 100 life-sized Amazonian birds have been brought to life on recycled paper, a direct invitation to preserve the forest and its living memory.

More than 100 life-sized Amazonian birds have been brought to life on recycled paper, a direct invitation to preserve the forest and its living memory.

The legacy of Emílio Goeldi in augmented reality: A digital journey through the Amazonian fauna.




The legacy of Emílio Goeldi in augmented reality: A digital journey through the Amazonian fauna.




The legacy of Emílio Goeldi in augmented reality: A digital journey through the Amazonian fauna.




Discover the magic of Amazon Christmas in an enchanted experience in augmented reality, with the colors and beauty of Amazonian birds.



Discover the magic of Amazon Christmas in an enchanted experience in augmented reality, with the colors and beauty of Amazonian birds.



Discover the magic of Amazon Christmas in an enchanted experience in augmented reality, with the colors and beauty of Amazonian birds.



Amazon and Sustainability

Amazon and Sustainability

Amazon and Sustainability

Learn about the project

Learn about the project

Learn about the project

More than 100 life-sized Amazonian birds have been recreated in recycled paper by artist and biologist Juan Manuel Funes, using the handcrafted technique of papercraft.


These three-dimensional sculptures combine art and environmental awareness — an invitation to reflect on the beauty and preservation of the forest.

More than 100 life-sized Amazonian birds have been recreated in recycled paper by artist and biologist Juan Manuel Funes, using the handcrafted technique of papercraft.


These three-dimensional sculptures combine art and environmental awareness — an invitation to reflect on the beauty and preservation of the forest.

More than 100 life-sized Amazonian birds have been recreated in recycled paper by artist and biologist Juan Manuel Funes, using the handcrafted technique of papercraft.


These three-dimensional sculptures combine art and environmental awareness — an invitation to reflect on the beauty and preservation of the forest.

Meet Juan Manuel

Meet Juan Manuel

Meet Juan Manuel

The artist responsible for the birds translates nature into art, connecting past and present.

The artist responsible for the birds translates nature into art, connecting past and present.

The artist responsible for the birds translates nature into art, connecting past and present.

Juan Manuel Funes is a professor of biological sciences, a master in visual arts, an illustrator, a technician in paleontology, and an Argentinian paleoartist who, for 20 years, developed his talent and creativity in creating specimens for the Argentine Museum of Natural Sciences (MACN), TECNÓPOLIS, the Egidio Feruglio Museum (MEF), APN-Punta Tombo, and the Félix de Azara Natural History Foundation, creating original works.


Reconstructions of extinct species, archaeology, and artistic productions are part of his important career.

Juan Manuel Funes is a professor of biological sciences, a master in visual arts, an illustrator, a technician in paleontology, and an Argentinian paleoartist who, for 20 years, developed his talent and creativity in creating specimens for the Argentine Museum of Natural Sciences (MACN), TECNÓPOLIS, the Egidio Feruglio Museum (MEF), APN-Punta Tombo, and the Félix de Azara Natural History Foundation, creating original works.


Reconstructions of extinct species, archaeology, and artistic productions are part of his important career.

Juan Manuel Funes is a professor of biological sciences, a master in visual arts, an illustrator, a technician in paleontology, and an Argentinian paleoartist who, for 20 years, developed his talent and creativity in creating specimens for the Argentine Museum of Natural Sciences (MACN), TECNÓPOLIS, the Egidio Feruglio Museum (MEF), APN-Punta Tombo, and the Félix de Azara Natural History Foundation, creating original works.


Reconstructions of extinct species, archaeology, and artistic productions are part of his important career.

See the photos of the birds.

See the photos of the birds.

See the photos of the birds.

Science and discovery in the Amazon

Science and discovery in the Amazon

Science and discovery in the Amazon

The Amazonian Christmas celebration also pays homage to the Swiss naturalist Emílio Goeldi (1859–1917), a pioneer in studies of Amazonian fauna and flora.


His masterpiece, the "Album of Amazonian Birds," comes to life at Parque Shopping Belém through an interactive exhibition using augmented reality technology.


Giant pages of the album are scattered throughout the shopping mall, allowing the public to explore each species on an educational, playful, and digital journey.

The Amazonian Christmas celebration also pays homage to the Swiss naturalist Emílio Goeldi (1859–1917), a pioneer in studies of Amazonian fauna and flora.


His masterpiece, the "Album of Amazonian Birds," comes to life at Parque Shopping Belém through an interactive exhibition using augmented reality technology.


Giant pages of the album are scattered throughout the shopping mall, allowing the public to explore each species on an educational, playful, and digital journey.

The Amazonian Christmas celebration also pays homage to the Swiss naturalist Emílio Goeldi (1859–1917), a pioneer in studies of Amazonian fauna and flora.


His masterpiece, the "Album of Amazonian Birds," comes to life at Parque Shopping Belém through an interactive exhibition using augmented reality technology.


Giant pages of the album are scattered throughout the shopping mall, allowing the public to explore each species on an educational, playful, and digital journey.

See the photos from the Goeldi Album.

See the photos from the Goeldi Album.

See the photos from the Goeldi Album.

Emílio Goeldi and Ernst Lohse dedicated their lives to researching and documenting the biodiversity of the Amazon.

Emílio Goeldi and Ernst Lohse dedicated their lives to researching and documenting the biodiversity of the Amazon.

Emílio Goeldi and Ernst Lohse dedicated their lives to researching and documenting the biodiversity of the Amazon.

Meet Emílio Goeldi

Meet Emílio Goeldi

Meet Emílio Goeldi

Emílio Augusto Goeldi (1859-1917) was a renowned Swiss naturalist and doctor of zoology who accepted an invitation to conduct research in Brazil at the end of the 19th century.


His main legacy is the reorganization and internationalization of the Pará Museum in Belém (now the Emílio Goeldi Pará Museum), which he transformed into a center of excellence for studies of the fauna, flora, and ethnology of the Amazon.


He is the author of the notable "Album of Amazonian Birds" and was fundamental in the creation of the Zoobotanical Park. Goeldi elevated scientific research in the Amazon to an international standard.

Emílio Augusto Goeldi (1859-1917) was a renowned Swiss naturalist and doctor of zoology who accepted an invitation to conduct research in Brazil at the end of the 19th century.


His main legacy is the reorganization and internationalization of the Pará Museum in Belém (now the Emílio Goeldi Pará Museum), which he transformed into a center of excellence for studies of the fauna, flora, and ethnology of the Amazon.


He is the author of the notable "Album of Amazonian Birds" and was fundamental in the creation of the Zoobotanical Park. Goeldi elevated scientific research in the Amazon to an international standard.

Emílio Augusto Goeldi (1859-1917) was a renowned Swiss naturalist and doctor of zoology who accepted an invitation to conduct research in Brazil at the end of the 19th century.


His main legacy is the reorganization and internationalization of the Pará Museum in Belém (now the Emílio Goeldi Pará Museum), which he transformed into a center of excellence for studies of the fauna, flora, and ethnology of the Amazon.


He is the author of the notable "Album of Amazonian Birds" and was fundamental in the creation of the Zoobotanical Park. Goeldi elevated scientific research in the Amazon to an international standard.

Meet Ernst Lohse

Meet Ernst Lohse

Meet Ernst Lohse

Ernst Lohse (1873-1930) was a notable German lithographer and artist who immigrated to Pará, Brazil. Hired by Emílio Goeldi, he worked at the Pará Museum (now the Goeldi Museum) as a scientific illustrator. His most important work is the sublime plates of the "Album of Amazonian Birds," demonstrating his profound knowledge and rigor in representing the Amazonian fauna.

Ernst Lohse (1873-1930) was a notable German lithographer and artist who immigrated to Pará, Brazil. Hired by Emílio Goeldi, he worked at the Pará Museum (now the Goeldi Museum) as a scientific illustrator. His most important work is the sublime plates of the "Album of Amazonian Birds," demonstrating his profound knowledge and rigor in representing the Amazonian fauna.

Ernst Lohse (1873-1930) was a notable German lithographer and artist who immigrated to Pará, Brazil. Hired by Emílio Goeldi, he worked at the Pará Museum (now the Goeldi Museum) as a scientific illustrator. His most important work is the sublime plates of the "Album of Amazonian Birds," demonstrating his profound knowledge and rigor in representing the Amazonian fauna.

The Album of Amazonian Birds


Created between 1900 and 1906, the first catalog of Amazonian birds is now transformed into a sensory experience that connects the past with the innovation of the present.


Check out the pages of the book using the button below.

The Album of Amazonian Birds


Created between 1900 and 1906, the first catalog of Amazonian birds is now transformed into a sensory experience that connects the past with the innovation of the present.


Check out the pages of the book using the button below.

The Album of Amazonian Birds


Created between 1900 and 1906, the first catalog of Amazonian birds is now transformed into a sensory experience that connects the past with the innovation of the present.


Check out the pages of the book using the button below.

Amidst lights, colors, and stories that celebrate the beauty of the forest.

Amidst lights, colors, and stories that celebrate the beauty of the forest.

Amidst lights, colors, and stories that celebrate the beauty of the forest.

Come visit us!

Come visit us!

Come visit us!

See photos from the exhibition.

See photos from the exhibition.

See photos from the exhibition.

Take a souvenir with you!

Take a souvenir with you!

Take a souvenir with you!

Choose the wallpaper you like best.

Choose the wallpaper you like best.

Choose the wallpaper you like best.

Amazonian Christmas wallpaper

Amazonian Christmas wallpaper

Amazonian Christmas wallpaper

Come and experience a different kind of Christmas, full of art, technology, and love for the Amazon. A meeting of nature, culture, and emotion – in the heart of the city.

Come and experience a different kind of Christmas, full of art, technology, and love for the Amazon. A meeting of nature, culture, and emotion – in the heart of the city.

Come and experience a different kind of Christmas, full of art, technology, and love for the Amazon. A meeting of nature, culture, and emotion – in the heart of the city.

Location: Rod. Augusto Montenegro, 4300 - Parque Verde, Belém - PA, 66635-110

Location: Rod. Augusto Montenegro, 4300 - Parque Verde, Belém - PA, 66635-110

Location: Rod. Augusto Montenegro, 4300 - Parque Verde, Belém - PA, 66635-110

Copyright © 2025 – Todos os direitos reservados.

Copyright © 2025 – Todos os direitos reservados.

Copyright © 2025 – Todos os direitos reservados.